Privacy policy
Privacy Policy
This Privacy Policy explains how APEX GLOBAL HUB LTD, trading through eTrailz.co.uk, collects, uses, stores and protects personal information when you visit our website, place an order, contact us, use our website chat or interact with our services.
1. Who We Are
eTrailz.co.uk is operated by APEX GLOBAL HUB LTD, a company registered in England and Wales.
- Business name: APEX GLOBAL HUB LTD
- Trading name: eTrailz
- Website: eTrailz.co.uk
- Company number: 16396293
- Office address: 73 Hulton Lane, Bolton, England, BL3 4JD
- Email: sales@etrailz-eu.com
- Phone: 07771 094 666
2. Last Updated
This Privacy Policy was last updated on 09/05/2026.
We may update this policy from time to time to reflect changes in our business, website, Shopify setup, apps, payment providers, delivery partners, legal requirements or privacy practices. The latest version will always be published on this page.
3. Personal Information We Collect
We collect personal information that is necessary to run our store, process orders, provide support, prevent fraud, comply with legal obligations and improve our services.
| Category | Examples | How We Collect It |
|---|---|---|
| Identity and contact details | Name, billing address, delivery address, email address, phone number. | When you place an order, create an account, contact us, use website chat or complete a form. |
| Order and purchase information | Products ordered, order number, order value, delivery method, returns, warranty claims and support history. | When you buy from us, request a return, make a warranty claim or ask for after-sales support. |
| Payment information | Payment status, payment method, transaction references and fraud-check information. We do not store full card details ourselves. | Through Shopify and payment providers such as card processors, PayPal, Shop Pay, Klarna or other checkout providers shown at checkout. |
| Support and communication data | Emails, website chat messages, phone enquiries, photos, videos, fault descriptions, return reasons and repair/warranty information. | When you contact us by email, phone, website chat, forms or social/message channels connected to our business. |
| Technical and usage data | IP address, browser type, device type, operating system, pages visited, session activity, referral source, approximate location and cookie identifiers. | Automatically through Shopify, cookies, analytics tools, security tools and similar technologies. |
| Marketing preferences | Newsletter subscription status, consent records, opt-out preferences and communication preferences. | When you sign up, tick a marketing box, interact with marketing messages or update your preferences. |
| Reviews and user content | Product reviews, star ratings, comments, photos or feedback you choose to submit. | When you submit a review, testimonial, feedback form or customer comment. |
4. How We Use Personal Information
We use personal information for the purposes below:
- To process, confirm, dispatch, deliver and manage your orders.
- To take payment, issue refunds and handle fraud prevention checks.
- To provide customer service, technical support, returns support and warranty support.
- To respond to emails, phone calls, website chat messages and enquiries.
- To send order updates, delivery updates, return instructions and service messages.
- To manage stock, logistics, supplier communication and after-sales support.
- To improve our website, products, policies, customer journey and store performance.
- To send marketing communications where you have consented or where we are legally allowed to do so.
- To display or manage product reviews and customer feedback.
- To prevent fraud, abuse, security incidents and misuse of our website.
- To comply with tax, accounting, consumer law, legal claims and regulatory obligations.
5. Our Lawful Bases for Using Your Data
Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the activity, we rely on one or more of the following:
| Lawful Basis | When We Use It |
|---|---|
| Contract | To process your order, deliver products, provide order support, handle returns, refunds and warranty assistance. |
| Legal obligation | To keep accounting records, comply with tax rules, respond to lawful requests and meet consumer protection obligations. |
| Legitimate interests | To run and improve our business, prevent fraud, secure our website, manage customer service, analyse store performance and resolve disputes. |
| Consent | For optional marketing, non-essential cookies, certain analytics/advertising technologies and any activity where we specifically ask for your consent. |
6. Shopify, Payments and Checkout
Our store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to sell products and services to you. Your information may be processed through Shopify systems for checkout, order management, customer accounts, fraud prevention, analytics, store operations and related services.
Payments are processed by the payment options available at checkout. Depending on the method you choose, this may include card payment providers, PayPal, Shop Pay, Klarna, Apple Pay, Google Pay or other payment services shown during checkout. These providers process payment information securely and may act as independent controllers for some payment, fraud prevention and compliance activities.
We do not store your full debit or credit card number on our own systems. Payment details are handled through secure payment processors and Shopify checkout infrastructure.
7. Website Chat, Email and Customer Support
You can contact us by email, phone or through the chat/message option on our website. If we are not online, you may leave a message and our team will get back to you as soon as possible.
When you contact us, we may collect your name, contact details, order number, message content, photos, videos, product details and any other information needed to help with your enquiry, return, warranty claim or technical support request.
We use this information to respond to you, investigate issues, provide troubleshooting steps, arrange parts, handle returns, manage warranty support and keep a record of our communication.
8. Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate the store, remember preferences, keep the basket and checkout working, improve security, understand website performance and, where enabled, support marketing and advertising.
Types of Cookies We May Use
- Strictly necessary cookies: required for core website functions such as basket, checkout, security, fraud prevention and account access.
- Performance and analytics cookies: help us understand how visitors use the website and improve the customer journey.
- Functional cookies: remember preferences and support enhanced website features.
- Advertising and targeting cookies: may be used to measure advertising performance or show more relevant ads, where enabled.
Non-essential cookies should only be used where legally permitted and, where required, after you have given consent through our cookie banner or privacy controls.
You can manage cookies through your browser settings and, where available, through our website cookie preferences. Blocking some cookies may affect how the website, basket or checkout works.
9. Marketing Communications
We may send marketing emails, offers, product updates or promotional messages where you have opted in or where we are otherwise legally allowed to contact you.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at sales@etrailz-eu.com. Service messages, such as order confirmations, delivery updates, return instructions and warranty communications, are not marketing messages and may still be sent where needed.
10. Who We Share Personal Information With
We only share personal information where necessary for our business operations, legal obligations, customer support or services you request.
We do not sell your personal information in the ordinary meaning of selling customer data for money. Where advertising or tracking technologies are used, some privacy laws may treat certain data sharing as “selling”, “sharing” or “targeted advertising”. Where applicable, you may use the privacy controls or opt-out page provided on our website.
11. International Transfers
Some of our service providers, including Shopify, payment providers, analytics providers, app providers and support tools, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we expect our providers to use appropriate safeguards required by applicable data protection law, such as adequacy regulations, standard contractual clauses or equivalent transfer mechanisms.
12. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, support, warranty handling, accounting, tax, legal, fraud prevention and dispute resolution.
| Data Type | Typical Retention Approach |
|---|---|
| Order and transaction records | Usually kept for up to 6 years where needed for tax, accounting, legal claims and business records. |
| Customer support and warranty records | Kept for the duration of the support/warranty period and longer where needed for disputes, legal claims or product safety records. |
| Marketing records | Kept until you unsubscribe, withdraw consent or the information is no longer needed for marketing compliance. |
| Website analytics and cookie data | Kept according to the settings of the relevant analytics, advertising, Shopify or cookie tools. |
| Legal and compliance records | Kept for as long as required to comply with law, resolve disputes, prevent fraud and enforce our rights. |
13. Security
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Our website uses Shopify’s ecommerce infrastructure and secure checkout processes. However, no website, email system or internet-based service can be guaranteed to be completely secure. You should take care when sharing information online and keep your account details secure.
14. Your Rights
Depending on your location and the circumstances, you may have the following rights under data protection law:
- Access: to ask for a copy of the personal information we hold about you.
- Rectification: to ask us to correct inaccurate or incomplete information.
- Erasure: to ask us to delete personal information in certain circumstances.
- Restriction: to ask us to restrict how we use your information in certain circumstances.
- Objection: to object to certain processing, including direct marketing.
- Data portability: to receive certain information in a structured, commonly used format.
- Withdraw consent: where we rely on consent, you can withdraw it at any time.
- Complain: to complain to the UK Information Commissioner’s Office if you are unhappy with how your data is handled.
To exercise your rights, contact us at sales@etrailz-eu.com. We may need to verify your identity before responding.
15. Children’s Privacy
Our website and products are not aimed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.
16. Third-Party Links
Our website may include links to third-party websites, payment services, finance providers, delivery tracking pages, social platforms or manufacturer resources. We are not responsible for the privacy practices, security or content of third-party websites. Please review their privacy policies before providing personal information.
17. Your Privacy Choices
- You can unsubscribe from marketing emails using the unsubscribe link or by contacting us.
- You can manage cookies through your browser and, where available, our website cookie preferences.
- You can contact us to request access, correction or deletion of your personal information.
- Where available on our website, you can use our “Do not sell or share my personal information” page for applicable opt-out rights.
18. Contact Us
For questions about this Privacy Policy, your personal information, your privacy rights, an order, a return or a warranty enquiry, contact us using either option below:
- Email: sales@etrailz-eu.com
- Website chat: use the chat/message option on eTrailz.co.uk. If we are not online, leave a message and our team will reply as soon as possible.
- Phone: 07771 094 666
- Office address: 73 Hulton Lane, Bolton, England, BL3 4JD
Please include your order number where relevant so we can locate your purchase quickly.
Need Help With Your Data or Order?
You can email us at sales@etrailz-eu.com or use the chat/message option on our website. If we are offline, leave a message and our team will get back to you as soon as possible.